Commercial market research: “Identifying consumer behavior, competition, and trends using behavioral psychology and giving interest based advertisement”
Data integration: “Data integration is the process of collecting several data from various social media, which are stored to provide a unified view of the data for better recognition of people.”
Audience segmentation: “Dividing people into different subgroups based on their similarity of product usage, demographics, psychographics, communication behaviors and social media usage.”
Targeted advertising: “Give the right message to the right people”
What is Facebook-Cambridge Analytica scandal?
There is an allegation based on video footage that Cambridge Analytica collected data from 50 million Facebook users during the presidential election 2016.
The world leading social network Facebook allegedly allowed access to the private data of their users to Cambridge Analytica.
The collected data was taken for the predictive analysis of voters by CA, in order to give targeted political messages delivery to the people during the presidential campaign.
It said to be, collected facebook data was used to influence the results of the 2016 US presidential election and the Brexit vote.
Both companies have denied their role in this issue.
The US and the UK authorities have started an investigation into this matter.
 is a private company which gives commercial and political services using predictive data analytics.CA worked for 2016 United States presidential election to understand the psychological behavior of voter.){kind=link}
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