Stay ahead of the curve in 2019
What is Voice Search Technology?
- Voice search is based on speech recognition technology. which allows everyone to ask their queries and search information through voice instead of typing it.
- In the United States, more than 40% of youngsters use voice search at least once a day, and some surveys predict that it will grow 60% to &70% in 2020.
- It shows the importance of focussing voice search results in order to grow your business, marketing, and Search Engine Optimization(SEO) strategies.
Different voice search Devices
- Recent development in Natural Language Processing(NLP) algorithms and Artificial Intelligence helps to search millions of data for users voice query and gives appropriate results within a millisecond.
- There are different voice search devices are available in the market
- Amazon Echo/Alexa.
- Siri/iPhone.
- Google Home.
- Microsoft Cortana.
- Google Assistant.
- Android Phones.
- Tablets (iPad and Android)
- Still, many companies working to improve the voice-based recommendation to their users and developing separate voice searching devices, It shows the /Voice-enabled searching technology is the next big platform for marketing and advertising.
- SEO is a major part of any marketing strategy. It gives long-term productive results and keeps your product users engaged with you.
Develop your Website for Voice Search
Yes, It’s time to listen to your user or customer’s voice keenly.
- If you are still sticking with old SEO algorithm strategies and searching optimized keyword for your article, Sorry ! you are outdated.
- There are a lot much difference between text search and voice search naturally.
- In a normal text search, you would type like “best Chines hotel in New York City”.
- But, when you do a voice search, you would be more specifically ask, “is there any Chines food around here?”. So, If you think voice search and typing are same. It completely wrong.
- The way we asking the machine is different from person to person.therefore, optimizing your website 100% mobile friendly to do mobile voice search is very important to SEO 2019.
Semantic search and your website
- Let see some tips and tricks to develop your website for voice search.
- Semantic search is nothing but a search result which gives meaning full personalized answers to the user’s question using AI rather than giving keyword matching results.
- In the first step, perceive your content in terms of knowledge base instead of the database
- Second, write your meta description which becomes more meaning full answer thousands of customer’s question.
- Third, Optimize you local SEO like keep updating you Google my Business page, give accurate details on Google map,
- Fourth, Analyze Google voice search queries in Google Trends.
- Fifth, Use appropriate images in your website. Because Advanced Machine Learning Algorithms simply classify all your images and give as a result to voice queries.
- Sixth, link building and social sharing always rank you higher in voice search ranking.
- Finally, Your website should be 100% mobile friendly and fast.
Conclusion
- Voice search is more convenient one but still, it optimizing to give perfect, personalized, target-based results.
- With the help of advanced AI and Machine Learning concepts, this becomes possible in a couple of years.
- We can expect there will be more focus on voice search in the future, So it is mandatory to ensure your business up to date with modern technology.
Image Source: pixabay.com
Reference:
https://www.impressive.com.au/seo/optimise-website-voice-search/
https://moz.com/blog/what-is-semantic-search
